Featured Boutique: Foxglove Market & Studio
Christine Hoffman, owner of Foxglove Market & Studio in St. Paul, Minnesota, never intended to own a shop. Then, out of the blue she got a phone call about a vacant space. Fast forward six months, and she was opening the doors to her boutique/flower shop/studio! Now, local growers deliver buckets of fresh cuts while Christine curates an extensive assortment of party wares, home essentials, paper goods and local Midwest salvaged finds.
What were you doing before you opened your shop?
I was a freelance designer for 10 years, starting out in retail merchandising, moving onto interiors (and a stint with HGTV), then ending up in event design with The Creative Connection Event. When this opportunity came up, I was between gigs and toying with the idea of running my own events. Everyone’s reaction to the idea of a retail shop was so positive that I figured I had landed on the right thing.
You carry a really special assortment of items. What do you look for in a collection?
A lot of it is based on my gut feelings, but I also look for good design, mindful product sourcing, and attention to detail. And I’m a sucker for great packaging.
Where do you see Foxglove going from here?
In 2014, Foxglove will be launching a vintage rental service and hosting events. I hope to build every year on these sort of offerings; adding more workshops and events, because there is nothing I love more than throwing a good party! I am also incredibly passionate about spreading the word about the slow flower movement and expanding my offerings in that area. I am working with local farmers to grow flowers for the shop, and will continue to learn more about using seasonal flowers so I can become a strong local resource for consumers who want a choice.